The usual roundup of fashion videos for your delight and entertainment!
Gareth Pugh and regular video collaborator Ruth Hogben team up once more (their previous collabs can be seen here, here and here) to give us Pitti, a video showcasing a collection inspired by religious iconography and Florentine opulence.
While I do quite like this (and find the choice of soundtrack a case of an absolutely perfect marriage of sight and sound), I think the videos are getting a bit repetitive and predictable in nature, at the core it’s always a sea of distorted shapes in close knitted patterns. I guess if it ain’t broken why fix it, but I for one, would welcome some change next season.
When Inez van Lamsweerde and Vinoodh Matadin signed on to shoot the FW 2010 Balmain campaign starring Kate Moss, they did so as double agents. Without anyone knowing, the duo set up four surveillance-style cameras to capture Moss’s performance on set. The short film, titled Everglade, takes its name from the the Antony and the Johnsons song that serves as its soundtrack.
“Surrealism is always there in our work, whether it’s in camera or through computer manipulation,” says Van Lamsweerde. “We’ve had the idea for this video for some time. We are fascinated with the different realities going on in one shoot and so the music, the animation, Kate’s movements and the camera angle represent these layers of perception.”
With animated illustrations by Jo Ratcliffe (whose work I’ve already featured here) done in collaboration with Bouwine Pool for Sherbet, the film captures Moss in action, but also aims to represent a fantasy inner world. “We talked to Ratcliffe about it being half horror and half Disney,” Van Lamsweerde says, and what evolved is an idiosyncratic take on the behind-the-scenes genre. “It ranges from a sinewy heavy metal feel to a much cuter place,” she sums up.