Last year Dior decided their bags needed some extra boost and oomph to make their Lady Dior bag, the it bag everyone swoons about. With that in mind, they pulled all stops and reunited a veritable who’s who of the worlds of film and photography, to create a campaign that would force everyone to take notice.
Throughout the year they released 4 chapters of the campaign, each with a short film and ad shoot associated to a different town and bag color, but all starring French actress Marion Cotillard.
I’ve been checking each chapter as they came out, but thought a full roundabout would be nice to compare all the different approaches used in this campaign.
Lady Noir, Paris
Marion reteams with her “La Vie en Rose” director Olivier Dahn for a slice of nitty gritty film noir, set in a world of gangsters, where she plays a woman who’s not afraid of taking risks to save her man.
The ads, featuring the Eiffel Tower were shot by Peter Lindbergh:
Lady Rouge, New York
Shot by Jonas Akerlund, Marion plays a chanteuse in red, with a penchant for dressing like a man. And ofcourse having Franz Ferdinand compose and play the track “The Eyes of Mars” for you, is bound to make Marion sound and look good.
The ad campaign was shot by Annie Leibovitz:
Lady Blue, Shangai
Directed by David Lynch, so you just know, the whole thing will feel like a bizarre dream and that there will be long shots of corridors, dimly lit sets, an eerie atmosphere and somebody dancing to old tunes in a room filled with curtains. It is after all a David Lynch short, so all his usually trademark staples pop up in one way or another.
The ad campaign was shot by Steve Klein:
Lady Grey, London
Co starring Ian Mclellan and directed by James Cameron Mitchell, Marion plays a showgirl with the power to make men fall head over heels for her.
With ads by Mert Alas & Marcus Piggott:
I can’t really say I have a clear favorite, they’re all so distinct in tone and direction, that it makes it hard for me to pick one. What about you? What was your favorite town/bag?