Middle East high street fashion retailer Splash collaborated with photographer Tejal Patni to create a unique limited edition calendar guaranteed to make a statement and leave a stylish impression.
Using black as the unifying theme across all seasons, Tejal openly used influences from his favourite films and directors. The final result, combines the influences of Tim Burton and Federico Fellini, plus some Broadway shows for set inspiration.
Tejal created 12 different scenes as though each one came from a script of 12 different films. He created a mood board for the entire calendar in terms of where he wanted to head visually and an individual mood board pertaining to “what is it that he wanted to say in each scene”.
Tejal wanted the backgrounds to add a semi-realistic, animated and surreal touch to each scene. The process was simple, yet complicated in terms of judging the scale and perspective of each set. All background illustrations were done in different layers to create a level of depth during the shoot wherein all elements were cut to perfection and placed on set in different layers.
You may recognize the outfit in this photo, it’s from Éva Nyíri whose work I’ve posted before.
Lavazza Calendar 2009
Lavazza Calendar 2010
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These images are haunting! I want more!
very cool. wow! story inspiring.
Those are great pictures, I love it!!!
These are incredible. I love the combination of 3 dimensional and 2 dimensional elements in the sets. It’s so other-worldly and creepy. The fashions and tone of the images are also inspiring.
This campaign hurts my photographers soul. I will now quit and become a bean buyer for Starbucks
[...] Tejal Patni: google images, touchpuppet, design scene, artist’s website, @wicked halo [...]
It does remind me of the “Black Swan” this time I can say its “Black Fashion”