Gareth Pugh SS 2011
If there’s a fashion designer who has known how to ride the fashion video trend, that person has got to be Gareth Pugh. Almost every season he has teamed up with Showstudio to create a piece to showcase his current collection and this season is no exception. Eschewing the traditional runway catwalk show, Gareth resorted to usual collaborator Ruth Hogben and 90’s supermodel Kristen McMenamy to create an hypnotizing sea of patterns and insanity with a cinch of sci fi thrown in for good measure.
Directed by Barnaby Roper and starring model Iris Strubegger, the video features looks from Stella McCartney, Miu Miu, Givenchy, Celine, Proenza Schouler, Soo Ri, Iosselliani, Pamela Love, Genevieve Jones, Made Her Think, Mawi, Carolina Amato, Kristen Farrell and Fenton. Not as jaw dropping as Gareth Pugh’s but still, rather interesting and worth a watch.