The Oscars have come and gone, everybody wanted to see who wore what and who would predictably win what.
At the end of the day, “the lesser” categories end up being the ones that still manage to hold some artistic interest and bring some surprise to the fold. One of these is best animated short, which this year, featured amongst others, yet another outing by the always cool Wallace & Gromit in “A Matter Of Loaf and Death”, a granny from hell in “Granny O’Grimm’s Sleeping Beauty” and a curious battle over an old lady’s soul in “The Lady and the Reaper (La dama y la muerte).
The winner ended up being Logorama, a short film by french collective H5 (whose work I’d mentioned before here), which pokes fun at the culture of commercialism and the impact of corporate logos on our existence.
In it, we are presented with an over-marketed world built only from logos and real trademarks that are destroyed by a series of natural disasters (beginning with a hurricane, cyclone, tidal wave…). I guess we could say it’s a graphical hybrid of a disaster flic with a chase movie (with the same amount of story, read not a whole lot, but hey, when it looks this good and it’s this short, who cares? Give me this over Michael Bay any day of the week!).
And on a geeky piece of trivia, the two mister Pringles on the coffee shop are voiced by David Fincher and Andrew Kevin Walker (the director and screenwriter of “Se7en”).