I gotta say advertising agency DDB sure seems like they resort to the art world a lot to promote car brand Volkswagen. After DDB Germany took a stab at Dali and Magritte for Polo Blue Motion, now it’s DDB New Zealand turn, looking for inspiration in M.C.Escher’s crazy optical illusions.
Under the tagline 4Motion. Get to the jobs other’s can’t, Escher’s work is closely followed in spirit and graphical style to help promote commercial wagons.
Since cars aren’t really my deal, I think I’ll have to stick to Alexander McQueen’s Escher inspired frocks to aspire to :)
Anyway, I’ve included the ads along with some of Escher’s work for comparison:
House of Stairs, 1951
Waterfall, 1961
Relativity, 1953
Magritte/Dali inspired adds
The Dali moment
The Fly and The Eye
Steve Smith
Star Wars posters
