Who ever said elevators have to be just another boring way to get from point A to point B?
The newly-opened Standard Hotel in New York gives you a glimpse of heaven when you take the elevator up to their rooms and a glimpse of hell on the way back down to the lobby.
Created by artist Marco Brambilla, “Civilization” is a video mural based on Dante’s Divine Comedy, that scrolls in synch with the movement of the 18-storey hotel’s elevators.
Civilization is comprised of 400 individual channels of looped clips: obscure film and stock footage, Hollywood movie moments and original CG imagery. Brambilla spent three months researching and cataloguing footage, before spending six weeks pasting together painterly collages and ordering them into a narrative journey: hell, lower purgatory, middle purgatory, upper purgatory, heaven, upper heaven and back to lower hell.
Elevators have just gotten a whole lot more interesting!
You can watch a really good high res version of the video here.